THE MAGIC OF PURE PLAY

THE MAGIC OF PURE PLAY

Play feeds kids' natural curiosity to investigate the world around them. When kids get to be in charge of their own play and make up their own stories and games they get empowered. We seek solutions where kids can make up their own stories, use their imagination, invent stuff and make their own decisions.
THE QUALITY OF WELL-CRAFTED TOYS

THE QUALITY OF WELL-CRAFTED TOYS

In an increasingly digital world we often long for the well-known qualities of beautifully crafted physical toys. We are inspired by the tactility and the power that radiates from stuff like that. We seek to implement these qualities in our products, because we think, that engaging with well-crafted, visually beautiful products has an impact on how you engage with the rest of the world around you.
BRIDGING THE GAP

BRIDGING THE GAP

Kids play in new ways, blending physical and digital play, and it is exciting to see innovative ways of playing and learning emerging in this crossover field. We are intrigued by the possibilities in merging the two worlds into a place for active, creative, imaginative and social play. We aim to develop products, where technology adds value to the dynamics of play and products that create a symbiosis of the physical and digital experience.